PROJECT Design and production of a visual centrepiece evovling around the lime-cutting ritual of corona beer
CLIENT brand agency Ibeyoustudio
TOOLS & SKILLS Productdesign and direction, makerskills, event-narrative
CASE Design and production of a visual centrepiece evovling around the lime-cutting ritual of corona beer. The partybox is a beautifully weathered wooden box on the outside but once opened it initiates the lime-cutting ritual through finely calibrated, human-propelled mechanics.
The aim was to create a ritualistic conversation piece that places the act of lime-slicing in the centre of attention.
WHAT The corona lime slicer or lime-theatre as it was nicknamed is decorated with laser-cut patterns on plywood panels. The box is designed to be transported on a delivery-bicycle.
IN USE The lime-slicer is used continiously at Corona brand events in Sweden.
SUSTAINABILITY FACTOR The concept is low-impact on environment through resuse of old mechanical parts.
For more information contact
Head of Design Alex Wolfe alex[at]guringo.com
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