Design to Fade - PUMA x Streamateria biodesign project explores sustainable ways of producing and dyeing textiles
PUMA x Streamateria explore sustainable alternatives in its latest biodesign project, which features a biodegradable lifestyle and performance collection.
Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.
This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Guringo that is the creative force behind the Stremateria project. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice.
“ The collaboration with Puma has catalyzed our innovation process by providing a hard case with the people at puma and Puma designed garments plus their performance criteria. "
“Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.
Swedish design studio Streamateria makes fabrics in closed material loops, which become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance to waste. Streamateria materials are constructed out of a printed mesh-structure, which is coated with a bioplastic, creating a textile-like garment.
Dutch design project Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fiber.
PROJECT A new infrastructure for the fashion industry based on circularity, total transparency, zero tolerance for waste and a generic belief in strong visions.
Streamateria is divided into three different divisions :
• the service
• the material
• the vision
Our aim is to implement time into fashion design by offering bespoke, compostable clothing with a controlled life span to be consumed without environmental guilt. Consumption made possible by designing transience – designed to die - as an added value right from the start.
- There is a Japanese say – mono no aware – that could be described as the sadness of things or the passing of time. When you look at a forest in autumn and feel lonely and sad for example. That is when you feel the passing of time.
Maybe we need to miss something to really appreciate it and in the end – appreciate life itself.
– This is an art project. But then again, there is a very thin line between art and innovation.
Society is on the boundary between two prevailing paradigms, the fossil-based and renewable. We already have the technology and scientific knowledge we need to enter into the new paradigm, but we lack fundamental insight in how to use it. One can even argue that this is largely due to the difficulties we have when we try to use methods and processes developed in an earlier paradigm for developing behaviors and structures for an entirely new.
The cultural tools are therefore fundamental as they not only fulfill the function of intuitively graspable carriers of new insights, but also essential for the development of these new insights.
For more information contact
CEO Erik Lindvall erik[at]guringo.com